The Constant Pursuit of Progression

We created ONYU (On You) to support the daily rhythm of those chasing more. It doesn’t matter where you begin — the desire to grow, to move forward, to become more than you were yesterday lives in all of us.

 Our ethos is simple. We exist to support your pursuit of progress, not just in fitness, but in life. Every product we create is a tool, carefully designed to meet you where you are and help you take the next step — no matter how big or small.

 Whether you're chasing peak performance, building a passion for fitness, or simply carving out time for yourself in a busy day, we’re here to help you reach your full potential.

This is more than hydration. It's the constant pursuit of progression.

 

Progression has always been personal for us…

Who we are

Joe Tootell  / CO-Founder

I’m Joe co-founder of ONYU— for me, training started out as something physical, but it quickly became much more than that. It gave me structure, confidence, and the drive to get a little better every day. That mindset is what led me to become a personal trainer, helping others tap into the same energy.

But I always felt like something was missing. A product that actually fit the routine — something that fuelled progress and kept you consistent.

 

The Constant Pursuit of Progression

Who we are

Martin Gibson  / CO-Founder

I’m Martin — my path looked a little different, but the mindset's the same. Running businesses, raising a family… life was full on. But the routine slipped. Getting back into training lit that fire again. That feeling of progress. That momentum. That belief that if you just keep showing up with purpose, you can get back to your best.

We met through the gym. Started talking. Training together.Pretty quickly, we realised we were both chasing the same thing — and feeling the same frustration. There wasn’t a product out there that covered it all. Focus. Performance. Recovery. A simple, daily stack that actually supported the full picture.

And no brand that really spoke to us — the ones pushing for more. Not just in the gym, but in life. So, we stopped waiting for it to exist. And built it ourselves.

Enter ONYU (On-You)

We created ONYU to support the daily rhythm of those chasing more. With evidence-backed, purpose-built products that elevate your performance and recovery. Our first two products are built as a ritual:  

 They work together, but they also stand on their own - just like we all do. 

ONYU IS FOR YOU IF:

You want more from your mornings than just caffeine

You see recovery as part of performance. 

You care about what goes in your body, and why You’re not waiting for the right time, you’re already moving. 

You want more from your routine - not just to tick boxes - but to actually feel progress

You’re building momentum in your own way, and know the small things add up. 

You see your health as the foundation, not an afterthought You care about quality — in what you put in your body and how you spend your time. 

You’re not chasing perfect, just better than yesterday You’re on a constant pursuit for progression. 

Change starts with a choice, and the next one…that’s ONYU 

ENTER ONYU